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Archive for the ‘Author Introduction’ Category

02 Nov 2010

Create Your Own Economy

I am grateful to be a guest blogger here on BankAtlantic’s Florida Bank Blog. I am always honored when I can get a message out that may help people change their life and business. It is amazing how precious time is and how much I value you for reading this blog post.

If  you have had a chance to read my bio you know that I am the founder of MorningCoach.com the worlds first Personal Evolution website. People are always asking me what MorningCoach.com is and how it can help them. To explain this, we must understand that life is about living and business is about growing. In order to do both it is important that we continue to evolve. The Personal Evolution philosophy is grounded in subtle improvements that make a huge difference in life and in business, which correlate in many ways.

True growth is about sustained growth. Similar to an acorn, once you plant it you need to water it and nurture it. With continued care the acorn will eventually grow into a gigantic tree. The more you nurture and take care of the tree the bigger it grows and the stronger it gets. As the tree grows,  there may be storms that blow the leaves away, long droughts where water is limited, yet with consistent nurturing, the tree continues to  grow.

The same principle applies in life and in business. You need to nurture and take care of your business and your personal life. You do this by keeping your attitude right, organizing, executing plans, staying healthy, and doing your best to stay on the positive track. (more…)

22 Jun 2010

How to Cultivate Profitable Strategic Alliances To Promote Your Business

“Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings.”

Strategic Alliances are formal relationships between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations. (source: Wikipedia).

A strategic alliance is based on an arrangement between two companies to combine resource that will help both gain a greater share of the market.  They are often formed when one business alone is unable to fill the gap in serving the needs of the marketplace.  Forming strategic alliances can save time and boost productivity.  It enables companies to be more efficient and concentrate on the core strengths in developing their products and services.  These alliances can be formal (partnership agreement is put in writing) or informal (a handshake is all that is necessary to “seal the deal”).

More and more competition in the marketplace and a challenging economy are making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees.  In order to enhance competitiveness in today’s marketplace, more and more companies are forming strategic alliances. Strategic alliances can maximize your position in the marketplace.  When you learn how to leverage partnerships you increase your market share.  It is also a very smart way to grow a small business.

Cross promoting with other businesses can give you a significant advantage over the competition with many benefits and cost savings.

There are several ways you can collaborate with another business or individual to increase revenue, traffic, and even expertise to your business which ultimately will increase the value to the end-user (customer). (more…)

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