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Author Archives for Bruce Turkel
Bruce Turkel
Bruce makes his clients’ brands more valuable. He’s worked with great organizations including Nike, Discovery Channel, Baptist Health, HBO, MetCare, and Miami. Bruce has spoken at MIT, Harvard, and hundreds of conferences, has been on NPR, FOX and CNN and featured in Fast Company, The New York Times and Communications Arts. He has published three books on advertising including his latest – Building Brand Value. And he comments on branding and marketing weekly on his blog www.TurkelTalks.com. Why? Bruce says it’s simple: “I don’t play harmonica that well.”
08 Aug 2011

What Do You Do?

A few hundred years ago it was easy to know what someone did for a living. Mr. Shoemaker made shoes. Goldsmith hammered precious metals. Tailor sewed. Farmer farmed. Baker baked. Today, it’s not quite that simple. When was the last time you met someone named Dr. Radiologist? Mr. Hedge Fund Manager? Ms. Account Executive?

Posted in Personal Development | No Comments »

04 Aug 2011

The Simple Power of Delight

My friend and super-talented art director and illustrator, Soren Thieleman, sent me this text the other morning:
“Good morning Bruce. I’m at a small café in Lauderdale-By-The-Sea and the door handle put a smile on my face. I haven’t tasted the food or had a sip of their coffee yet but I already like this place. [...]

Posted in Small Business | No Comments »

29 Jun 2011

The Strategic Forum Organization

Every third Friday I drive up to Fort Lauderdale at seven a.m. to attend the monthly meeting of The Strategic Forum (TSF). The Forum is an organization of about 35 business owners and CEOs that get together to share ideas, help each other network, and listen to an ever-changing roster of business leaders who are [...]

Posted in Small Business | No Comments »

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